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At Consumers’ Interest, we recognize the Internet’s power to change business strategies. We have the planning and tech skills to help clients maximize their online marketing efforts. Our strategies aim to integrate online tools into our clients’ marketing to boost profitability and streamline operations.
Today, many businesses go online for the wrong reasons, getting caught up in trends and quick profits instead of tackling real business issues. At Consumers’ Interest, we take a different route. We avoid distractions from digital fads and focus on improving your business at its core. Our aim is to streamline operations and reduce costs while staying true to your company’s mission. We use technology to enhance your business and contribute positively to the world.
Discover
The more we know about your business, past and present, the more successful we can be at planning your future. We are looking for information about you, your competitors and your industry.
Strategy
A strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.
Execute
Execution represents a disciplined process or a logical set of connected activities that enables an organization to take a strategy and make it work. Without a careful, planned approach to execution, strategic goals cannot be attained.
Measure
Performance measurement and management is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.
It is not all about Rank or PPC
Everyone wants to be number one on Google, and it makes sense because links in the top position receive about 33% of all search traffic. However, being the top result for a keyword isn’t the only way to measure success in business or marketing.
Marketing involves setting business goals and finding ways to achieve them. Ranking on Google can be part of that effort, but it shouldn’t be the goal itself.
- Improve Brand Recognition
- Engage Your Audience
- Convert Website Visitors/Generating Leads
- Manage Sales Cycle
- Client Retention
- Manage ROI
Reviews / Testimonials
ReachLocal - Vince Wright
Tod Cunningham and I have worked together since May of 2008. Tod was the Marketing Director for Pacific Hills Treatment Center when I first contacted him. After several conversations with Tod, he contracted the services I provide from ReachLocal to assist his advertising efforts with Pacific Hills Treatment Center. Tod was not only my most knowledgeable client about the digital marketing space but also one who always strived and encouraged me to provide the highest level of service possible and outstanding results.
Over all the years that I have worked with Tod, he has always been the most results driven client I have been associated with. His abilities and knowledge with Google analytics as well as other tracking software allowed him to effectively make recommendations that would always be in the best interest of the client and improving the results of their campaigns. Between Tod’s knowledge of the space, his keen foresight to attain new technologies to help improve ROI for his clients and his attention to detail, I consider it a privilege to have been able to work with him over the years.
Sincerely,
Vince Wright
Google - Daniella
I have worked with Tod Cunningham since January 2009 as his Account Manager at Google. Our team’s role with him has been assisting him with managing the online advertising accounts for his clients.
Tod has been working with the Google AdWords for more than 7 years and is adept with the various features and tools available. Three areas in which Tod shines are in his proficiency with AdWords, his focus on tracking metrics and his willingness to try new approaches.
Tod is very savvy when it comes to navigating the ever changing landscape of online advertising. He is always willing to experiment with new products and innovate on the way that he is utilizing Google tools. I have worked with Tod as he creates new strategies and utilizes a variety of Google products (both paid and free) to drive traffic for clients.
Tod is focused not only on driving traffic to his client’s web site by using AdWords and other means, but ensuring that the traffic is converting. He is proficient with a third-party call tracking program that tracks phone calls based on what paid or non-paid keyword brought a prospective client to the website to make a call. Tod rigorously analyses this data to make informed decisions about which keywords to invest in and which ones to eliminate. I have worked with him to analyze this data, and as his account manager I truly appreciated the amount of insight that is provides. Tod is able to effectively adjust and manage campaigns for long-term success based on the information provided by the tools he uses along with AdWords.
In the time that I have worked with Tod we have tried a number of new strategies, ranging from new keyword tools to building up brand presence on YouTube. Tod strives to be at the forefront of online advertising, and is very quick to learn about and implement new products that would benefit his client.
Tod’s proficiency with Google AdWords, his willingness to experiment with new strategies and his focus on data driven results makes him a pleasure to work with and an asset to any of his clients.
Sincerely,
Daniella
Account Manager, Google AdWords
Whole Live Recovery - Tom Blakeley
Mr. Todd Cunningham has been a friend and business peer of mine for the last 15 years. During this period I have watched and admired many of his achievements.
Mr. Cunningham stood out in our local business community because of his exceptional talent as an Internet marketer. Mr. Cunningham developed strategies and implemented approaches to Internet marking that were clearly “outside-the-box” thinking wise or required effort that most marketers were not capable of or simple didn’t want to work that hard. In the end, Mr. Cunningham and the company he worked for Pacific Hills (Pachills) thrived.
Mr. Cunningham was frequently asked by Google to come and speak at their events in Palo Alto, California to share his knowledge and skill in how to get the most out of Google AdWords.
Mr. Cunningham consistently met Pachills client monthly census requirement of 50+ clients and was instrumental in putting the company on a very profitable trajectory during his tenure.
Mr. Cunningham has assisted me in several projects over the years and I have come to depend on his counsel when needed.
What I personally like about Todd, is his passion for producing positive results and his willingness to go to lengths others would not consider. Any business desiring exceptional results would greatly benefit from Mr. Cunningham’s knowledge and expertise.
If you have further questions regarding Mr. Cunningham, please feel to contact me directly.
Tom Blakeley
Managing Member, Whole Life Recovery