Paid Search Advertising Services
2.5 DECADES OF EXPERINCE
Web Development & Marketing
Pay Per Click (PPC)
Many companies purchase ads without fully understanding their effectiveness. With pay per click (PPC) advertising, you only incur costs when someone clicks on your ad. This enables you to utilize your ad budget more effectively, as you only pay for genuine leads associated with relevant keywords on reputable websites.
At Consumer’s Interest Inc., our experienced search marketing team develops effective PPC campaigns for our clients. When websites display ads, either through matching keyword searches or related content, we employ proven techniques to identify better keywords for our clients’ PPC initiatives.
With advanced tools at our disposal, we can refine existing campaigns or create new ones. We also integrate PPC advertising with natural search engine optimization. This ensures that our clients’ PPC ads are displayed as sponsored links or ads alongside or above organic search results.
At Consumer’s Interest Inc., a typical PPC project includes:
- Keyword Selection: We select an initial set of keywords to optimally position our clients’ PPC campaigns and reach their target audiences. Our brand-building expertise allows us to provide our clients’ PPC campaigns with unique identities while emphasizing their key brand values. Once we finalize the initial set of keywords, our clients can confidently launch their PPC campaigns.
- Keyword Cultivation: After assessing the initial responses to the preliminary keywords, we conduct further keyword research to refine the keywords for better alignment with our clients’ brands and to achieve optimal positioning.
- Bidding Tests: Our search marketing team tests the keywords our clients are bidding on to evaluate various positions in search results at different bid amounts and times. We then update the existing PPC campaign based on these insights.
- Click-Through Rate (CTR) & Quality Score: Our CTR analysis computes the percentage of clicks on our clients’ ads compared to how often their ads are displayed to users. This helps us establish a quality score for their campaigns, providing competitive insights and ensuring that our clients’ advertising budget is effectively utilized.
Paid Search Advertising
You can achieve a positive return on investment (ROI) with strategically planned PPC search ads. Our expert team is dedicated to helping you spend your advertising budget wisely by implementing proven strategies that lead to cost-effective advertising solutions. We work closely with you to tailor our approach, ensuring you maximize your advertising efforts and achieve the best possible results.
PPC Remarketing
When your ad budget is tight, it's crucial to use it wisely in order to maximize its effectiveness. We specialize in helping you reach potential customers and turn them into loyal clients through our strategic and effective pay-per-click advertising solutions. Our tailored strategies are designed to ensure you get the most value from every dollar you spend on advertising. We focus not only on driving traffic but also on achieving a positive return on investment (ROI) that aligns with your business goals. With our expertise, you can expect a comprehensive approach that optimizes your ad spend and enhances your overall marketing efforts.
Social Advertising
Want to effectively promote your brand, product, or service to a wider audience? Our expert team will develop a comprehensive social advertising plan tailored specifically to meet your unique goals and objectives. Together, we will implement targeted strategies to maximize your reach and engagement on social media platforms.
Display Advertising
We offer a broad array of marketing strategies designed to enhance brand visibility, boost engagement, and drive conversions. Our approaches are tailored to meet the specific needs of each client, ensuring their effectiveness. We manage a variety of campaigns, including those targeting immediate outcomes and others focused on fostering long-term brand awareness and loyalty.
Video Advertising
We specialize in online advertising and have extensive experience in this dynamic field. Our dedicated team is fully prepared to assist you in standing out from the competition by creating captivating video ads that significantly boost your brand's visibility. Whether you're looking to enhance your online presence or engage more effectively with your target audience, we are here to help you achieve your goals with innovative strategies and creative solutions tailored to your unique needs.