There is a host of pay per click networks but the most famous among them has to be Google AdWords. Mostly because Google gets the maximum search engine traffic, hence, it makes sense to use them if you wish to make money via pay per click technique. Many people also make money using other networks as well. Needless to say, if you are looking to maximize your income through pay per click method then you got to ensure that your advertisements get maximum viewership. There are a large number of ways by which you can make money through pay per click such as building a list, publicizing affiliate products, publicizing your own product, testing and developing better affiliate promotion materials to name a few.
List Building is an amazing way to get your webpage visibility amidst a huge mass of people. It involves sending your ads to thousands of users in your list which is mostly like a sales email that directs people to your webpage.
One of the easiest ways to generate money through pay per click would be by creating advertisements for any of the products listed on the affiliate websites like Commission Junction or Clickbank and diverting online traffic to them. This methodology doesn’t require you to have your own website.
Another way is by creating your own information product which has a need in the market. The key to success would be to create product of extremely high quality and promoting your product page such as to help it attain very high ranks in the organic searches. It requires little extra effort to attain the rankings by marketing your articles, increasing the number of comments on your blogs and through various link building strategies. But, the returns would be really high.
Having your own pay per click ads would help you to know exactly what keywords should be used in order to generate higher traffic for a particular advertisement. By providing this information to your affiliates would help you serve your purpose better since, more the number of affiliates promoting your product greater would be the scope for you to earn money through the backend.
Pay per click provides for a steady stream of online traffic. Thus, enabling you to raise your sales to a level, where you observe a very high conversion rate even before it starts figuring on the organic search results. Hence, it is an extremely powerful way to test.
If you are a beginner in the industry begin by building your list and promoting affiliate products before creating and promoting your own products and using pay per click to improve your conversion rate.